Company / Competitor

Amazon

Mentioned in 125 AI use cases across 22 industries

Use Cases Mentioning Amazon

retailPersonalized recommendation and content generation

GenAI-personalized wine email campaigns for a retail loyalty program

The retailer used customer shopping history and product details to send each shopper wine suggestions and marketing emails that felt more like advice from a knowledgeable store associate.

advertisingclassification + policy decision support + workflow triage

Automated creative review status tracking and moderation workflow

An ad platform automatically reviews ad creatives, shows whether each ad is approved, pending, restricted, or rejected, and explains what to fix so advertisers know when ads can run.

retailPredictive risk detection and operational decision support

AI-powered last-mile route intelligence for delivery failure prevention

Before a delivery truck goes out, AI checks customer instructions, weather, roads, and map imagery to predict if the drop-off might fail and helps avoid the problem.

energypersonalized ranking and recommendation

Betting and casino catalog recommendation assistant

An AI assistant can help users find the right sport, game, or betting option from a large catalog instead of making them search manually.

advertisingoptimization

AI-driven campaign budget pacing optimization in DV360

An AI system can automatically decide how fast to spend an ad budget each day or across the full campaign so the money is used efficiently without running out too early or too late.

ecommercevoice agent for information gathering and structured response extraction

AI phone agent for local inventory and promo checks

A shopper taps a button, and Google’s AI calls nearby stores to ask whether an item is in stock, what it costs, and whether there are promotions, then sends the answers back.

fashion-retail-department-storesConversational recommendation and guided discovery

Ask Macy’s conversational shopping assistant

A website and app chatbot that lets shoppers describe what they want in plain language, then suggests brands, trends and products like a store associate would.

advertisingdocument intelligence and market mapping

FTC compulsory market study of generative AI products and services for advertising and related commercial uses

The FTC is ordering major AI companies to hand over detailed information so it can understand how generative AI tools are built, sold, and used in the marketplace, including possible effects on competition and consumers.

technology-itmulti-step agentic orchestration

AI agents orchestrated across the full software delivery lifecycle

Instead of AI only helping write code, teams use AI helpers for reviews, tests, security fixes, deployments, and even incident response. Humans set the rules, and the AI handles repetitive coordination work.

financeCode generation and completion with human review

AI-assisted software development with GitLab in banking

M&T's developers use AI inside GitLab to help write code faster, but engineers still review and finish the work.

advertisingCross-channel identity matching and outcome attribution

Shoppable CTV advertising with verified in-store sales attribution

Kroger and Roku made TV ads that shoppers could act on, then checked whether those ads led to real purchases in Kroger stores.

consumerpersonalized recommendation/ranking

Deep-learning beauty product recommendation

An AI system suggests beauty products a person is likely to want, instead of making them search through many options manually.

healthcare-customer-serviceDecisioning and journey orchestration using profile/context matching

Real-time member-profile orchestration for personalized care routing

When a member contacts Modivcare, the system uses their profile and history to guide them to the right care workflow and help agents resolve issues faster.

retailAgentic-ReAct

AI Shopping Agents for Retail on AWS

This is like giving every shopper their own smart personal assistant that knows the entire store, all the promotions, and the shopper’s preferences, and can guide them from “I have a need” to “order placed” through natural conversation across web, app, or even voice.

automotivepredict-then-act workflow automation

Closed-loop autonomous maintenance orchestration

The AI not only predicts a problem, it also starts the fix by ordering the part, booking the technician, notifying the driver, and adjusting the route, while a manager approves it.

advertisingworkflow automation with conversational interfaces and multi-agent coordination

Generative and agentic AI for deal management and buyer workflow automation

PubMatic lets ad buyers and platform agents use natural language and AI automation to create deals, troubleshoot issues, and optimize campaigns much faster.

technologyRisk-aware workflow gating rather than content generation

Human-gated execution of GitHub Actions on AI-updated pull requests

When Copilot changes code in a PR, GitHub blocks workflows from auto-running until a person approves them, to avoid exposing secrets to unsafe code.

mediaParameter-driven policy enforcement.

Privacy-mode signaling across search, video, passback, and tagless ad requests

A publisher can attach a simple privacy flag to different Google ad request types so those requests use generic ads instead of personalized ones.

advertisingMulti-agent workflow orchestration and negotiation/planning

AI-agent planned programmatic CTV media buy for Clubtails

Two companies used AI helpers to talk to each other and set up a connected TV ad campaign for the beverage brand Clubtails.