This is like giving your digital advertising system a smart autopilot: AI figures out who is likely behind each screen, what they care about, and automatically buys the right ad impressions at the right price across the web.
Reduces wasted ad spend and manual campaign tuning by using AI and identity graphs to target real people more accurately across devices and channels while navigating privacy changes and fragmented platforms.
Owning a full-stack programmatic and identity platform (data, identity graph, bidding, measurement) integrated with large-scale media relationships and proprietary performance data creates a defensible position that is hard for point-solution vendors to replicate.
Hybrid
Vector Search
High (Custom Models/Infra)
Real-time bidding latency and maintaining fresh, privacy-compliant identity graphs at scale across partners and channels.
Early Majority
Positioned as a full-stack, AI-augmented programmatic and identity solution that emphasizes end-to-end control of data, identity, bidding, and measurement rather than a single-point DSP or analytics tool.