This is about the next generation of digital ad buying, where software agents act like tireless junior media buyers. Instead of humans manually tweaking bids, budgets, and targeting rules in programmatic platforms, AI agents continuously watch performance and automatically adjust campaigns to hit goals like ROAS or CPA.
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Executive brief, technical architecture, and market positioning for this use case.
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Executive brief, technical architecture, and market positioning for this use case.
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Executive brief, technical architecture, and market positioning for this use case.