This is like having a super-smart analyst sitting next to you during an NFL game, constantly crunching numbers on every player and play, then drawing helpful lines and graphics on the screen to explain what’s happening and what might happen next.
Traditional football broadcasts leave casual fans confused and even serious fans guessing about probabilities and matchups. AI-powered Next Gen Stats turns raw tracking data into on-screen insights (routes, coverage probabilities, win chances) that make the game easier to follow and more engaging, keeping viewers on the platform longer.
Tight integration of proprietary NFL player tracking data with Prime Video’s broadcast workflow, plus UX differentiation in live sports presentation that’s hard for smaller competitors to replicate quickly.
Classical-ML (Scikit/XGBoost)
Time-Series DB
High (Custom Models/Infra)
Real-time inference and rendering latency on large volumes of player-tracking data during peak live game traffic.
Early Majority
Combines real-time player tracking and predictive stats directly into the primary broadcast feed (Prime Vision with Next Gen Stats), making advanced analytics visually intuitive for mainstream viewers rather than just data for analysts or second-screen apps.