This is like giving your online ads a motion upgrade and a built‑in coach. The system can turn static images into eye‑catching animations and automatically tell you which versions of your ads work best, so you waste less money guessing what creatives to run.
Advertisers struggle to (1) keep creatives fresh and engaging across many formats and (2) know which creative variations actually drive performance. This tool automates the creation of animated image ads and provides side‑by‑side performance comparisons so marketers can quickly optimize campaigns.
Deep integration into the Microsoft Ads ecosystem plus access to large-scale ad performance data for training and benchmarking, making the optimization logic and default templates hard to replicate externally.
Hybrid
Vector Search
Medium (Integration logic)
Inference latency and cost for generating/serving animated creatives at large scale, plus potential performance drift as user behavior and ad formats evolve.
Early Majority
Combines automated image animation with native, granular performance comparison and insights directly inside the Microsoft Ads platform, allowing advertisers to both create and optimize creatives in one workflow rather than stitching together separate creative and analytics tools.