Mentioned in 120 AI use cases across 16 industries
Teams can preview how personalization changes rankings for a specific shopper and query before turning it on for everyone.
As a person clicks around right now, the system updates what it thinks they want and reorders recommendations on the fly.
The retailer used customer shopping history and product details to send each shopper wine suggestions and marketing emails that felt more like advice from a knowledgeable store associate.
Instead of judging each ad platform separately, Sky TV put campaign tracking in one place so it could see what was working with younger viewers and adjust faster.
An online prescription eyewear retailer uses an AI system that learns from shopper behavior to suggest products each person is more likely to want.
The tool studies which kinds of contacts became qualified leads before and then scores new contacts based on how similar they are to those successful contacts.
AI can rapidly produce thousands of ad versions instead of a small manual set, letting brands test and deploy many more creative options.
A retailer turns personalization on in platform settings instead of changing app code every time, making it easier to test whether personalized search performs better.
Combine results from many ad channels into one scoreboard so marketers can see what is working overall.
Instead of showing a discount only once or hiding it in a pop-up, Sephora kept the offer visible throughout the shopping journey and continued showing it to returning new shoppers who had not bought yet.
PLDT built one shared customer brain that combines wireless and broadband data so it can talk to each customer with the right offer at the right time.
California plans rules for marking AI-made or heavily edited images and videos so people know what is synthetic.
Teams can send different language versions of content through managed workflow steps, with automation helping move or process content consistently across locales.
The system finds which customers are most likely to stop buying, so the company can send them the right offer or message before they leave.
Platforms add checks around chatbots and synthetic media so children are less likely to be tricked, manipulated, or harmed by AI-generated content.
After proving the approach in operations training, Novelis used the same AI video system to help many departments make and update internal videos without waiting on outside agencies.