Think of this like an autopilot for your online ads. Instead of humans constantly tweaking budgets, audiences, and creatives, AI watches performance in real time and automatically shifts spend to what works best so you get more sales for every advertising dollar.
Reduces the manual, trial-and-error work of optimizing digital ad campaigns across platforms, helping marketers improve ROAS/CPA and scale spend efficiently without hiring large teams of media buyers.
Workflow lock-in with marketers’ existing ad accounts and performance data; accumulated historical performance data for better optimization; and know-how embedded in prebuilt strategies and automations for specific ad platforms like Meta and Google.
Hybrid
Vector Search
Medium (Integration logic)
Integration limits and API rate limits on major ad platforms (Meta, Google), plus cost and latency of running optimization models over large ad accounts in near real time.
Early Majority
Positioned specifically around performance marketing optimization and ROAS rather than being a generic marketing cloud; focuses on automated, AI-driven media buying decisions across large numbers of campaigns and ad sets, reducing manual tuning for performance marketers.