Ecommerce Dynamic Pricing Engine
An AI-driven pricing engine that continuously optimizes ecommerce product prices using demand signals, competitor data, logistics and shipping costs, and customer behavior. It personalizes and adjusts prices in real time across channels and marketplaces, boosting revenue and margins while maintaining competitiveness and automating manual pricing work.
The Problem
“Optimize ecommerce pricing in real time to maximize revenue and margin.”
Organizations face these key challenges:
1
Manual or static pricing fails to keep up with competitor price changes
2
Lost revenue due to suboptimal pricing and missed demand peaks
3
Margin erosion from excessive discounting or ignoring logistics costs
4
Inability to personalize prices across channels and shopper segments
Impact When Solved
Real-time, demand-aware price optimizationHigher margins without sacrificing competitivenessScale pricing across SKUs and channels without adding headcount
Technologies
Technologies commonly used in Ecommerce Dynamic Pricing Engine implementations: