Online retail, marketplace optimization, and fulfillment
This application area focuses on using data and automation to systematically increase online sales conversion, average order value, and margin across ecommerce stores. It spans dynamic and personalized pricing, product discovery and recommendations, merchandising automation, and large-scale content generation for product pages, ads, and on-site experiences. Rather than operating as isolated tools, these capabilities work together to remove friction from the customer journey—from search and browsing to cart and checkout—while tuning offers and experiences in real time. AI and advanced analytics enable this by continuously learning from shopper behavior, competitive signals, and operational constraints such as logistics and shipping costs. Models power dynamic pricing for thousands of SKUs, generate and optimize creative assets and copy for multiple channels, and improve product search and recommendations using richer semantic and commonsense understanding of products and queries. The result is smarter, always-on optimization of the ecommerce funnel that would be impossible to manage manually at scale.
Multimodal Product Understanding is the use of unified representations of products, queries, and users—across text, images, and structured attributes—to power core ecommerce functions like search, ads targeting, recommendations, and catalog management. Instead of treating titles, images, and attributes as separate signals, these systems learn a single semantic representation that captures product meaning and user intent, even when data is noisy, incomplete, or inconsistent. This application area matters because ecommerce performance is tightly coupled to how well a platform understands both products and user intent. Better representations lead directly to more relevant search results, higher-quality recommendations, more accurate product matching and de-duplication, and more precise ad targeting. The result is higher click-through and conversion rates, improved catalog health, and increased monetization from search and display inventory, all while reducing the manual effort required to clean and standardize product data.