Zalando is a European online fashion and lifestyle platform that sells apparel, footwear, beauty and related products, and also provides e-commerce and logistics services to brands and retailers through its partner program. The company operates a multi-sided platform across numerous European markets, combining retail, marketplace, and fulfillment capabilities.
Imagine an online clothing store that can guess your right size as accurately as a good salesperson who’s seen thousands of customers before. This research tests different machine learning "brains" to see which one predicts the best size for each shopper using past data like body measurements and purchase history.
This is like having a smart personal stylist built into a shopping website. It looks at what a shopper likes, their past choices, and style cues, then automatically recommends outfits and products that match their taste and current trends.
Imagine an online fashion store that behaves like a really good personal stylist who knows your size, style, and budget—and gets smarter every time you browse or buy. AI quietly powers that stylist behind the scenes.
This is like giving every shopper a smart digital tailor that knows their body and how different brands really fit, so they can pick the right size first time when buying clothes online.
Think of this as a very smart fashion brain that studies what people actually buy and wear, then helps brands decide what to design, how much to produce, and which customer to show it to—so you make more hits and fewer flops.
Imagine an always-on personal stylist who remembers everything you’ve ever liked, tried on, or bought, and then quietly rearranges every store you walk into so that the first things you see are exactly your taste, size, and budget. That’s what AI-powered personalized fashion shopping aims to do.