Zalando is a European online fashion and lifestyle platform that sells apparel, footwear, beauty and related products, and also provides e-commerce and logistics services to brands and retailers through its partner program. The company operates a multi-sided platform across numerous European markets, combining retail, marketplace, and fulfillment capabilities.
Think of this as a very smart fashion brain that studies what people actually buy and wear, then helps brands decide what to design, how much to produce, and which customer to show it to—so you make more hits and fewer flops.
This is like giving every shopper a smart digital tailor that knows their body and how different brands really fit, so they can pick the right size first time when buying clothes online.
Imagine an online clothing store that can guess your right size as accurately as a good salesperson who’s seen thousands of customers before. This research tests different machine learning "brains" to see which one predicts the best size for each shopper using past data like body measurements and purchase history.
Imagine an online fashion store that behaves like a really good personal stylist who knows your size, style, and budget—and gets smarter every time you browse or buy. AI quietly powers that stylist behind the scenes.