Xandr is an advertising technology company that provides a programmatic advertising platform for buying and selling digital ad inventory across channels. It was created by AT&T through the acquisition of AppNexus and later acquired by Microsoft, where its technology has been integrated into Microsoft Advertising.
This is like a super-smart TV ad matcher that watches the show in real time, figures out what it’s about and who is likely watching, and then picks the most relevant ad to show that viewer – without needing their name or cookies.
This is like a smart billboard that learns who is likely to be interested in your product based on patterns in anonymous signals, instead of spying on people with cookies. It uses AI to guess where your best customers will be and shows ads there, without needing to track each person around the internet.