Mentioned in 13 AI use cases across 3 industries
This is like a super-smart TV ad matcher that watches the show in real time, figures out what it’s about and who is likely watching, and then picks the most relevant ad to show that viewer – without needing their name or cookies.
Think of AI in programmatic advertising as a super-fast trading bot for ad space: it constantly scans who is online, what they’re doing, and in a split second decides which ad to show, at what price, and on which website to maximize your marketing results automatically.
Think of these AdTech AI agents as a team of tireless digital interns that understand ads, audiences, and campaign data. You tell them your goals (e.g., ‘get more app installs in Germany within this budget’), and they continuously research options, tweak settings, buy media, test creatives, and report back—without needing a human to click every button in every platform.
This is like a smart billboard that learns who is likely to be interested in your product based on patterns in anonymous signals, instead of spying on people with cookies. It uses AI to guess where your best customers will be and shows ads there, without needing to track each person around the internet.
Think of this as a super-smart billboard system that doesn’t track who you are, but instead reads the page you’re on in real time and shows an ad that fits the exact topic, tone, and situation of that content.
This is like giving your marketing team a super-smart assistant that constantly studies which people click and buy, then automatically adjusts who sees your ads so you’re not wasting money showing ads to the wrong audience.
This is about the next generation of digital ad buying, where software agents act like tireless junior media buyers. Instead of humans manually tweaking bids, budgets, and targeting rules in programmatic platforms, AI agents continuously watch performance and automatically adjust campaigns to hit goals like ROAS or CPA.
Think of this as a smarter, more polite billboard system for the internet. Instead of shouting the same message at everyone, AI helps show the right ad to the right person at the right time—while staying within new privacy rules.
Imagine every shopper in your store sees a shelf that magically rearranges itself to show the products they are most likely to buy at the best price for them and for you. AI personalization for retail media does that on your website and app ad slots in real time.
Think of it as a super-fast reader that scans millions of web pages and figures out what each page is really about – not just the words on it, but the meaning and mood – so your ads show up in places that actually fit your brand and audience.
Think of this as a super-analyst that watches every ad impression, every click, and every purchase in real time, then constantly tweaks who sees which ad, on which channel, and at what price to get more results for the same (or less) budget.
This is like a smart co-pilot for your ad campaigns that constantly watches performance and quietly suggests what to tweak—budget, segments, messaging—while the campaign is still running so you don’t waste money.
This is like having a super-fast digital media trader that watches your Facebook ads 24/7 and automatically shifts budget, bids, and creatives to whatever is working best—without a human needing to click buttons all day.