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ScaleupTool VendorVERIFIED

Clari

Clari is a revenue operations platform that helps B2B sales organizations improve forecast accuracy, pipeline visibility, and revenue execution. The company provides software that connects CRM and other go-to-market data to deliver analytics, workflow, and AI-assisted insights for sales leaders and reps.

AI Strategy

Clari applies machine learning and AI to unify go-to-market data, detect risk and opportunity in pipeline, and assist sales teams with forecasting and deal execution workflows. Its strategy centers on embedding AI into RevOps processes rather than building foundation models.

Key AI Products

Clari Revenue PlatformClari ForecastClari Copilot (AI)

Financials

Funding

Total Raised
$510M

Business Focus

Revenue OperationsSales ForecastingPipeline ManagementGTM Analytics

Competitive Analysis

Strengths

  • Strong focus on revenue forecasting and pipeline inspection for enterprise B2B sales
  • Integrations with major CRMs and GTM tools
  • Workflow + analytics approach aligned to RevOps teams

Challenges

  • Crowded market with well-funded sales intelligence and CRM incumbents
  • Value depends on data quality and CRM hygiene
  • May require change management to drive adoption

Competitors

Industries