Magnite is an independent sell-side advertising platform (SSP) that helps publishers monetize digital advertising inventory across channels such as connected TV (CTV), online video, display, and audio. The company provides programmatic advertising technology that connects publishers with demand from agencies, brands, and demand-side platforms, with a focus on transparency and yield optimization.
This is like a smart billboard that learns who is likely to be interested in your product based on patterns in anonymous signals, instead of spying on people with cookies. It uses AI to guess where your best customers will be and shows ads there, without needing to track each person around the internet.
Think of Ringier’s ad inventory like airplane seats: if the price is too low, you leave money on the table; if it’s too high, seats go empty. This AI system constantly studies how buyers behave in the ad auction and automatically adjusts the minimum price (floor price) so that more impressions sell at the best possible price without scaring away demand.