Apple Inc. is a global consumer technology company that designs and sells smartphones, personal computers, tablets, wearables, and services. It develops integrated hardware, software, and silicon platforms (e.g., iPhone, Mac, iPad, Apple Watch, and iOS/macOS) and operates digital services including the App Store, iCloud, Apple Music, and Apple TV+.
An AI learns which songs people tend to like together, then suggests tracks to a listener based on patterns from many users' listening behavior.
Instead of only recommending what you might want right now, Spotify trains systems to think ahead and suggest audio that keeps you happier over time.