Gong and Chorus are separate companies that both provide AI-powered conversation intelligence platforms for sales and customer-facing teams. Gong focuses on revenue intelligence by analyzing calls, meetings, and emails to provide insights that improve sales execution and forecasting, while Chorus (acquired by ZoomInfo) offers similar conversation analytics to help sales teams understand customer interactions and improve performance. Both use machine learning and natural language processing to transcribe, analyze, and surface insights from large volumes of customer conversations.
Both Gong and Chorus position themselves as AI-first SaaS vendors that embed machine learning and NLP deeply into sales workflows, focusing on automatic capture and analysis of customer conversations to drive revenue outcomes. Their strategies emphasize integrating with CRM and communication tools, providing prescriptive insights for sales reps and managers, and differentiating through proprietary conversation datasets and models.
ZoomInfo acquired Chorus.ai to integrate conversation intelligence into its go-to-market intelligence platform.