Fashion Assortment and Personalization Optimization

This AI solution focuses on using data and algorithms to decide what fashion products to design, buy, and stock, and then tailoring how those products are presented to each shopper. It spans the full commercial cycle: trend and demand forecasting, assortment and inventory planning, pricing/markdown strategy, and individualized product recommendations and styling. Instead of designers, merchandisers, and buyers relying primarily on intuition and historical rules of thumb, decisions are guided by forward-looking models that predict what will sell, where, at what depth, and to whom. This matters because fashion is highly seasonal, taste-driven, and prone to overproduction, markdowns, and returns. By optimizing assortments and inventory with predictive models, brands can cut unsold stock, reduce waste, and improve sell-through. At the same time, personalization engines increase conversion and basket size by showing each customer the most relevant styles, sizes, and outfits (including via virtual try-on or curated edits). The combined impact is higher revenue and margin, faster design-to-shelf cycles, and lower working capital tied up in the wrong inventory.