AI Cross-Channel Ad Reallocation
This AI continuously analyzes performance across TV/CTV, programmatic, social, search, and video to reallocate ad spend to the highest-ROI channels, audiences, and formats in near real time. By combining causal inference, attribution modeling, and dynamic pricing (e.g., floor price optimization), it automates budget shifts and creative adjustments to maximize incremental revenue and minimize wasted media. Advertisers gain higher return on ad spend and more effective campaigns with less manual planning and monitoring.
The Problem
“Near-real-time causal budget shifts across ad channels to maximize incremental ROAS”
Organizations face these key challenges:
Budget changes happen weekly (or slower) because data is siloed across platforms and agencies
Last-click and platform-reported conversions over-credit certain channels and under-credit upper funnel
Programmatic auctions fluctuate (CPM/floor price), causing sudden efficiency drops that are noticed late
Creative and audience performance decays (fatigue) but is hard to detect early and act on safely