Magnite is an independent sell-side advertising platform (SSP) that helps publishers monetize digital advertising inventory across channels such as connected TV (CTV), online video, display, and audio. The company provides programmatic advertising technology that connects publishers with demand from agencies, brands, and demand-side platforms, with a focus on transparency and yield optimization.
Magnite primarily applies machine learning to improve ad decisioning, forecasting, yield optimization, and fraud/brand-safety controls within its SSP and ad-serving products rather than developing foundation models. Its AI efforts are oriented toward performance and efficiency for publishers and buyers in programmatic marketplaces.