Nielsen is a global measurement and data analytics company that provides audience insights, media measurement, and marketing analytics to help clients understand consumer behavior across platforms. The company is best known for its TV ratings and cross-media audience measurement solutions, serving broadcasters, advertisers, agencies, and platforms worldwide.
This is like a financial advisor for your ad budget: it looks at all your past marketing spend and results across channels (TV, search, social, email, etc.) and tells you which ones are actually working, by how much, and where to move money to get better returns.
Think of this as a very smart scorekeeper for your marketing spend. Instead of guessing which ads, channels, and campaigns are working, AI sifts through all the messy data and tells you which dollars are actually driving sales – and which ones you can safely cut.
This is like installing security cameras on all the doors of your store so you can finally see which doors customers actually use before they buy. Instead of guessing which ads or channels work, you can trace the real path people take from first touch to purchase.
This is like a detailed scoreboard for your online ads that shows which clicks and channels actually helped make a sale instead of just guessing from the last click.
This is like giving a CPG company a super-analyst that never sleeps: it scans all your sales, pricing, promotions, store, and external data to automatically surface why performance changes, where growth is hiding, and what to do next.