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EnterpriseAdopterVERIFIED

Manulife

Manulife Financial Corporation (Manulife) is a Canadian multinational insurance and financial services company that provides life insurance, wealth and asset management, and retirement solutions to individuals and institutions. Operating primarily under the Manulife brand in Canada and Asia and as John Hancock in the United States, the company distributes products through a mix of advisors, bancassurance, and direct channels. Manulife also manages significant global investment portfolios across public and private asset classes.

AI Strategy

Manulife primarily uses AI and advanced analytics to improve underwriting, risk management, customer service, and investment decision-making across its insurance and wealth businesses. The company focuses on digitizing customer journeys, automating back-office processes, and leveraging data science for personalized product recommendations and operational efficiency. Public information on dedicated AI platforms or products is limited; AI is generally embedded within broader digital transformation and data initiatives.

Financials

Business Focus

Life insuranceWealth and asset managementRetirement and pension solutionsGroup benefitsInstitutional asset management

Competitive Analysis

Strengths

  • Strong brand and distribution presence in Canada and key Asian markets
  • Diversified revenue streams across insurance, wealth, and asset management
  • Scale advantages and large, long-duration asset base
  • Growing presence in high-growth Asian insurance and retirement markets

Challenges

  • Exposed to interest rate, market, and longevity risks inherent in life insurance and annuity products
  • Highly regulated industry with capital and compliance constraints
  • Intense competition from global insurers and asset managers, including digital-first entrants

Competitors

Industries