Deere & Company, branded as John Deere, is a global manufacturer of agricultural, construction, and forestry machinery, diesel engines, drivetrains, and lawn care equipment. The company is known for its green and yellow equipment and serves farmers, contractors, and landowners worldwide with machinery, precision agriculture technologies, and related financial services.
John Deere’s AI strategy focuses on embedding computer vision, machine learning, and automation into its agricultural and construction equipment to increase productivity, reduce input costs, and enable more sustainable farming practices. The company leverages sensor data, connectivity, and cloud analytics through its Operations Center platform to deliver decision-support tools and semi- to fully-autonomous capabilities, while partnering with leading technology providers to accelerate advanced perception and autonomy.
Collaboration to use NVIDIA GPUs and AI technologies to power autonomous tractors and intelligent agricultural machinery.
Partnership to equip John Deere machinery with Starlink satellite connectivity to improve broadband access for precision agriculture in rural areas.
Use of Microsoft Azure cloud and AI services to support John Deere’s digital agriculture and data analytics platforms.