This is LALIGA partnering with a tech firm (Globant) to sprinkle AI across the whole league: from how matches are analyzed and content is produced, to how fans experience games and how the business side is run. Think of it as giving the league a smart digital co‑pilot that helps coaches, clubs, and marketers make better, faster decisions.
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Executive brief, technical architecture, and market positioning for this use case.
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Executive brief, technical architecture, and market positioning for this use case.
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Executive brief, technical architecture, and market positioning for this use case.