AdvertisingControl-and-optimization workflow for budget pacing using historical campaign overspend signals and probabilistic auction throttling.deployed in production at doordash and evaluated with offline simulations plus online budget-split experiments.

Smart Fast Finish daily ad-budget pacing

DoorDash changes when and how fast an ad campaign spends its remaining daily budget near the end of the day, based on that campaign’s past overspending behavior.

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Executive Brief

Business Problem Solved

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Value Drivers

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Technical Analysis

Model Strategy

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Data Strategy

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Implementation Complexity

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Scalability Bottleneck

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Market Signal

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Key Competitors

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Part of Application

Programmatic Ad Bidding and Budget Pacing Optimization

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Source

https://arxiv.org/html/2509.07929v1