AdvertisingTool-augmented agentic decision-making: summarize recent history, reason over adjustment ranges, then choose bid-factor adjustments and output bidding prices.research prototype proposed in a 2025 arxiv/www companion paper and empirically tested on real advertising datasets; not described as production-deployed.

RTBAgent LLM-based real-time bidding optimizer

An AI agent watches the ad auction market, looks at past bidding results and predicted click value, then adjusts how much to bid for ad impressions during the day.

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Executive Brief

Business Problem Solved

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Technical Analysis

Model Strategy

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Data Strategy

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Executive brief, technical architecture, and market positioning for this use case.

Advertising — $499/yrAtlas Pro — $1,499/yr
Executive Brief•Technical•Market Signal

Part of Application

Programmatic Ad Bidding and Budget Pacing Optimization

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Source

https://arxiv.org/html/2502.00792v1