Imagine you’re planning to launch a new flavor or variant of an existing product (a line extension). This system looks at how similar launches behaved in the past and predicts how your consumers’ characteristics will change—who will switch, who will trade up or down, and how segments might shift—before you actually launch.
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Executive brief, technical architecture, and market positioning for this use case.
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Executive brief, technical architecture, and market positioning for this use case.
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Executive brief, technical architecture, and market positioning for this use case.