Consumer TechReal-time visual perception and simulationdeployed production feature in 2017 using a commercial ar vendor.

AR makeup try-on on Estée Lauder product pages

Shoppers use their phone, tablet, or webcam to see lipstick and eye shades appear on their own face before buying.

10.0

Quality
Score

Executive Brief

Business Problem Solved

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Value Drivers

Value Driver 1Value Driver 2

Strategic Moat

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Executive brief, technical architecture, and market positioning for this use case.

Consumer — $499/yr Atlas Pro — $1,499/yr

Executive Brief•Technical•Market Signal

Technical Analysis

Model Strategy

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Data Strategy

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Implementation Complexity

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Scalability Bottleneck

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Executive brief, technical architecture, and market positioning for this use case.

Consumer — $499/yr Atlas Pro — $1,499/yr

Executive Brief•Technical•Market Signal

Market Signal

Adoption Stage

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Differentiation Factor

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Key Competitors

Company ACompany B

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Executive brief, technical architecture, and market positioning for this use case.

Consumer — $499/yr Atlas Pro — $1,499/yr

Executive Brief•Technical•Market Signal

Part of Application

ShadeMirror

8 use cases in this application

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Source

https://wwd.com/beauty-industry-news/color-cosmetics/estee-lauder-offers-augmented-reality-try-on-10895279/