AdvertisingCausal inference / randomized controlled experimentation embedded in real-time ad decisioningdeployed by moloco in production for advertisers that meet minimum traffic thresholds; early experiments have run across multiple retail media platforms.

AI-native incrementality testing with ghost bidding for retail media ads

Moloco splits eligible shoppers into two similar groups. One group can see the retailer’s ad as usual; for the other group, Moloco checks when the ad would have won but quietly withholds it. Comparing purchases between the two groups shows how many sales the ad truly caused.

10.0
Quality
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Executive Brief

Business Problem Solved

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Value Drivers

Value Driver 1Value Driver 2

Strategic Moat

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Executive brief, technical architecture, and market positioning for this use case.

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Executive Brief•Technical•Market Signal

Technical Analysis

Model Strategy

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Data Strategy

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Implementation Complexity

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Scalability Bottleneck

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Executive brief, technical architecture, and market positioning for this use case.

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Executive Brief•Technical•Market Signal

Market Signal

Adoption Stage

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Differentiation Factor

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Key Competitors

Company ACompany B
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Executive brief, technical architecture, and market positioning for this use case.

Advertising — $499/yrAtlas Pro — $1,499/yr
Executive Brief•Technical•Market Signal

Part of Application

Programmatic Ad Bidding and Budget Pacing Optimization

7 use cases in this application

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Source

https://www.moloco.com/blog/proving-incremental-roas-retail-media-advertising