TrackPulse

Cross-platform performance tracking for advertising teams, enabling attribution-safe creative onboarding with Campaign Manager 360 and near-real-time campaign measurement and optimization for live streaming events.

The Problem

“Unify attribution-safe creative onboarding and live campaign optimization across fragmented ad platforms”

Organizations face these key challenges:

1

Campaign Manager 360 tracking dependencies are often missed during creative onboarding

2

Third-party creative uploads fail due to incomplete or invalid trafficking prerequisites

3

Measurement breaks when tags, placements, or attribution settings are misconfigured across systems

4

Cross-platform reporting arrives too late to optimize live sports campaigns effectively

Impact When Solved

Reduces broken tracking and creative upload failures before campaign launchImproves attribution integrity across Campaign Manager 360 and third-party creative workflowsCuts manual reconciliation time across ad platforms and reporting toolsEnables near-real-time optimization during live streaming events

The Shift

Before AI~85% Manual

Human Does

  • •Review Campaign Manager 360 setup, tags, and creative prerequisites across spreadsheets, emails, and exports before launch.
  • •Coordinate trafficking handoffs, resolve missing fields, and follow up on upload blockers with platform owners.
  • •Pull campaign delivery and performance reports from multiple platforms during live events.
  • •Manually reconcile pacing, spend, and conversion metrics and identify optimization opportunities.

Automation

  • •No meaningful AI support in the legacy workflow.
  • •Basic platform reporting surfaces raw metrics after delays.
  • •Rule-based checks may catch limited formatting errors during upload.
With AI~75% Automated

Human Does

  • •Approve attribution-critical onboarding decisions and launch readiness when exceptions are flagged.
  • •Resolve edge cases for creative eligibility, trafficking ownership, and cross-platform measurement disputes.
  • •Review AI-generated optimization recommendations during live events and authorize high-impact changes.

AI Handles

  • •Validate Campaign Manager 360 dependencies, tag completeness, and creative onboarding prerequisites before upload.
  • •Coordinate cross-system onboarding steps, route tasks to the right owners, and block launch when critical requirements are incomplete.
  • •Monitor live campaign delivery, spend, pacing, and conversion signals across platforms in near real time.
  • •Detect anomalies, unify performance views, and prioritize issues affecting measurement or delivery.

Operating Intelligence

How it works

AI runs the first three steps autonomously.

Humans own every decision.

The system gets smarter each cycle.

Confidence89%
ArchetypeRecommend & Decide
Shape6-step converge
Human gates1
Autonomy
67%AI controls 4 of 6 steps

Who is in control at each step

Each column marks the operating owner for that step. AI-led actions sit above the divider, human decisions and feedback loops sit below it.

Loop shapeconverge

Step 1

Assemble Context

Step 2

Analyze

Step 3

Recommend

Step 4

Human Decision

Step 5

Execute

Step 6

Feedback

AI lead

Autonomous execution

1AI
2AI
3AI
5AI
gate

Human lead

Approval, override, feedback

4Human
6↺ Loop
AI-led step
Human-controlled step
Feedback loop
TL;DR

AI handles assembly, analysis, and execution. The human gate sits at the decision point. Every cycle refines future recommendations.

The Loop

6 steps

1 operating angles mapped

Operational Depth

Technologies

Technologies commonly used in TrackPulse implementations:

4-8 hour sync process to DV360Other
1 mentions
AI-assisted reporting pipelineOther
1 mentions
Attribution ping parameter flagOther
1 mentions
Automatic click macro insertionOther
1 mentions
Campaign Manager 360 tracking adsOther
1 mentions
+4 more technologies(sign up to see all)

Key Players

Companies actively working on TrackPulse solutions:

Adobe AdvertisingAmazon AdsDisney+Google AdsMediaMath
+4 more companies(sign up to see all)

Real-World Use Cases

Cross-platform tracking attachment and attribution-safe creative onboarding

When ads need tracking from another Google ad system, the platform makes sure the tracking pieces exist, are synced, and are attached correctly before upload.

dependency checking and cross-system workflow coordinationdeployed integration workflow with strong operational value; intelligence is mostly rules-based dependency management.
10.0

Near-real-time campaign measurement and optimization for Olympic streaming

NBCU sped up campaign reporting so teams could see how ads were performing within hours and adjust delivery while the Olympics were still happening.

streaming analytics with closed-loop optimizationdeployed workflow with measurable operational improvement during the 2026 games.
10.0

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