Virtual Apparel Try-On

Virtual Apparel Try-On is an application area focused on letting shoppers see how clothing will look and fit on their own bodies (or realistic avatars) before purchasing, primarily in ecommerce and omnichannel retail. Using images, body measurements, or short videos, these systems simulate garments on the customer, showing drape, style, and relative fit, and often pairing that with concrete size recommendations. This matters because fashion and apparel suffer from chronically high return rates, largely driven by uncertainty around fit, sizing inconsistency, and how items look on real bodies versus models. By increasing confidence at the point of purchase, virtual try-on boosts conversion rates and average order value while significantly reducing returns, restocking, and reverse logistics costs. It also lowers reliance on physical samples and photoshoots for brands and enables more personalized, engaging shopping experiences across web, mobile, and in-store digital fitting rooms.