CPG Supply Chain Optimization

CPG Supply Chain Optimization focuses on improving how consumer packaged goods move from production through distribution to retail shelves, using data-driven decisioning at every step. It integrates demand forecasting, inventory planning, production scheduling, and logistics network design into a single, continuously optimized flow rather than siloed, static plans. The goal is to minimize stockouts, excess inventory, and logistics costs while maintaining or improving service levels to retailers and end consumers. This application area matters because CPG supply chains are high-volume, low-margin, and highly sensitive to demand swings, promotions, and disruptions. Advanced analytics and AI are applied to granular data—such as point-of-sale signals, promotions, seasonality, and operational constraints—to generate more accurate forecasts, dynamically adjust inventory targets, and re-optimize production and distribution plans in near real time. The result is reduced working capital, lower waste, and more reliable product availability, which directly improves both profitability and customer satisfaction.