AI B2B Target Account Scoring
This application uses AI to score and prioritize B2B accounts based on propensity to buy, engagement signals, and fit with ideal customer profiles. By surfacing the right prospects at the right time for GTM, sales, and marketing teams, it increases conversion rates, shortens sales cycles, and focuses effort on the highest-value opportunities.
The Problem
“Propensity-based B2B account scoring to focus GTM on the highest-converting targets”
Organizations face these key challenges:
1
Reps chase the loudest/most familiar accounts instead of the most likely to buy
2
Pipeline quality is inconsistent; marketing-qualified accounts don’t convert
3
Account prioritization is manual, subjective, and not updated as signals change
4
Data is fragmented across CRM, MAP, web analytics, product usage, and intent vendors