Campaign management & targeting

Campaign teams set budgets, bids, frequency caps, targeting, and measurement plans, then manually monitor live delivery, recommendations, attribution, and pacing. Legacy attribution and delayed conversions can make it hard to know whether spend is efficient or whether the platform is overdelivering against budget goals.

PAINAdvertisers and retail media operators need to improve auction performance, keep campaign spend on pace, reduce manual optimization work, and measure causal ROAS instead of relying only on legacy attribution or delayed conversion signals.