Agencies are losing clients because they can't prove ROI beyond 'vanity metrics' like clicks. Clients want to see a direct line from ad spend to CRM sales.
Build a dead-simple dashboard (R$ 499/mo for agencies) that pulls Meta/Google Ads spend and maps it to a CSV upload of actual sales. Avoid 'integration hell' by focusing on manual CSV uploads for v1. Mitigate the 'cookie-less' tracking issue by using first-party data matching (email/phone) between the ad platform and the CRM.
Attribution is broken post-iOS14; agencies that can't prove math will be replaced by performance-only shops.
Primary observations behind the opportunity thesis.
Agencies are losing clients because they can't prove ROI beyond 'vanity metrics' like clicks. Clients want to see a direct line from ad spend to CRM sales.
Open signalReceipts, citations, and captured media assets tied to this opportunity.
Relevant companies, patterns, industries, and technologies connected to this opportunity.
Country and region facets attached to the opportunity.
Accepted and candidate claims attached to this opportunity.
Build a dead-simple dashboard (R$ 499/mo for agencies) that pulls Meta/Google Ads spend and maps it to a CSV upload of actual sales. Avoid 'integration hell' by focusing on manual CSV uploads for v1. Mitigate the 'cookie-less' tracking issue by using first-party data matching (email/phone) between the ad platform and the CRM.
Attribution is broken post-iOS14; agencies that can't prove math will be replaced by performance-only shops.
Agency churn is the #1 problem in B2B services. A tool that reduces churn by 10% is worth its weight in gold.
Privacy changes make true attribution a 'best guess' game. You're selling a prettier version of a guess.