Network optimization, customer service, and fraud prevention
This application area focuses on detecting and preventing fraudulent activity across telecommunications networks, services, and billing systems. It covers threats such as SIM swap and subscription fraud, account takeover, international revenue share fraud, roaming abuse, premium-rate scams, spoofed calls, and SMS phishing. The goal is to monitor massive volumes of call detail records, signaling events, billing data, device activity, and customer behavior in (near) real time to spot anomalies and suspicious patterns before losses accumulate. AI enhances traditional rules-based fraud management by learning normal behavior, adapting to evolving attack vectors, and prioritizing the riskiest events for action. Techniques like anomaly detection, graph analysis, and sequence modeling help identify subtle, cross-channel fraud schemes that static rules miss, while generative and analytical tools assist investigators with faster triage and explanation. This reduces revenue leakage, limits customer churn, and helps operators and partners meet regulatory and national-security expectations for securing communications infrastructure.
This application cluster focuses on using data-driven intelligence to optimize how telecom networks are planned, operated, and maintained end-to-end. It encompasses forecasting and preventing outages, tuning capacity and routing, automating incident detection and resolution, and streamlining support workflows that depend on complex network data and documentation. The core objective is to keep networks running with higher quality of service—fewer dropped calls, faster data speeds, and higher uptime—while reducing the manual effort and expertise traditionally required to manage large, heterogeneous telecom infrastructures. It matters because modern telecom networks generate massive volumes of telemetry, logs, and customer interaction data that are impossible for human teams to interpret in real time. By applying advanced analytics and learning techniques to this data, operators can shift from reactive firefighting to proactive and even autonomous operations. This reduces operating and capital expenditures, shortens planning and troubleshooting cycles, improves customer experience and retention, and creates a more scalable foundation for new services, from 5G slices to IoT connectivity and beyond.
Network Operations Optimization in telecom focuses on automating and enhancing the planning, monitoring, and control of complex communication networks to improve performance and reduce costs. It encompasses activities such as fault and performance management, traffic and capacity optimization, and automated incident detection and remediation across radio, transport, and core networks. These capabilities are increasingly tied to customer-facing functions, such as dynamic quality-of-service management and personalized offers linked to actual network experience. This application area matters because telecom operators are under intense pressure from stagnant ARPU, high infrastructure and operating costs, and rising expectations for reliability and speed. By embedding advanced analytics and automation into network operations, operators can reduce outages and manual interventions, lower OPEX, make better use of existing assets, and support new revenue streams such as differentiated service tiers and enterprise SLAs. At the same time, more reliable and efficient networks improve customer satisfaction and reduce churn, amplifying the financial impact of these initiatives.
This application area focuses on reducing the power consumption of mobile radio access networks (RANs) by dynamically adapting how network resources are activated, configured, and utilized. Instead of running base stations, antennas, and supporting compute at near-constant power regardless of traffic, models learn traffic patterns, quality-of-service constraints, and hardware behavior to decide when and how to switch components, carriers, and capacity up or down. The goal is to minimize energy usage while maintaining agreed service levels for users and critical services. It matters because RAN is one of the largest contributors to mobile operators’ operating expenses and carbon footprint, especially with dense 5G and future 6G deployments. As networks become more heterogeneous and complex, manual or rule-based optimization is no longer sufficient. Data-driven optimization enables operators to cut OPEX, meet sustainability and Net Zero targets, and reduce infrastructure strain, all while safely handling variable demand, from zero-traffic periods to peak loads.
Customer Churn Management focuses on identifying subscribers who are likely to leave, understanding the drivers of their dissatisfaction, and triggering timely, targeted actions to keep them. In telecommunications, where services are highly commoditized and switching costs are low, even small improvements in churn rates translate into significant revenue and margin gains. This application turns massive volumes of customer data—usage patterns, payment behavior, complaints, support interactions, and contract details—into a prioritized view of at‑risk customers. AI is used to build churn propensity models, uncover root causes of churn for different micro‑segments, and recommend next‑best‑actions such as tailored offers, service recovery steps, or proactive outreach. Deployed across call centers, digital channels, and retention teams, these systems enable operators to act before dissatisfaction turns into cancellation, and to personalize interventions at scale rather than relying on broad, reactive win‑back campaigns.
Telecom Data Monetization Analytics refers to the systematic use of advanced analytics on telco network, usage, and customer data to generate new revenue streams and optimize core business performance. Operators consolidate massive datasets—traffic patterns, location signals, device characteristics, billing records, and quality-of-service metrics—and apply predictive and prescriptive models to better understand demand, willingness to pay, and churn risk, as well as to identify valuable audience segments and network investment priorities. This application matters because telecom operators operate in low‑margin, capital-intensive markets with slowing connectivity growth. By turning raw data exhaust into targeted offers, personalized pricing, churn mitigation actions, optimized capacity planning, and external B2B data products (e.g., audience insights, mobility analytics), operators can lift ARPU, reduce churn, and open entirely new revenue lines. AI and big data technologies make it possible to process telco‑scale data in near real time, enabling continuous optimization of customer experience, network performance, and commercial monetization strategies.
This application area focuses on identifying, blocking, and preventing fraudulent and spoofed voice calls across telecommunications networks. It ingests call metadata, signaling information, historical fraud patterns, and sometimes voice characteristics to determine in real time whether a call is likely to be a scam. The system then enforces actions such as blocking calls, flagging them to end users, throttling suspicious traffic sources, or alerting fraud operations teams. This matters because mass scam campaigns erode consumer trust in phone channels, drive significant financial fraud losses, and expose telecom operators to regulatory and reputational risk. By using advanced analytics and AI models to detect coordinated fraud patterns across multiple operators and large volumes of traffic, telecoms can intervene earlier and more accurately than with rule-based systems alone, improving customer protection while minimizing false positives and operational overhead.
Autonomous Network Operations refers to the continuous, closed-loop management of telecom networks, services, and customer interactions with minimal human intervention. It spans planning, provisioning, optimization, assurance, and remediation for increasingly complex, multi‑vendor, multi‑cloud networks. Instead of relying on manual rules and siloed tools, operators use data‑driven models to sense network conditions, predict issues, decide on actions, and execute changes in near real time. This matters because telecom operators face exploding traffic, service diversity (5G, edge, IoT), and rising customer expectations, while pressure on costs and headcount intensifies. Autonomous Network Operations promises to break the historical link between complexity and operating expense by automating routine engineering work, orchestrating services end‑to‑end, and dynamically aligning capacity and quality with demand. Over time, this enables operators to run more reliable networks, launch and manage new services faster, and free human experts to focus on design, strategy, and high‑value interventions rather than day‑to‑day firefighting.
Adaptive RAN Resource Optimization refers to the continuous, closed-loop tuning of radio access network (RAN) resources—such as spectrum, transmission power, and computing capacity—to meet service-level targets while minimizing waste, especially energy consumption. Instead of relying on static planning or rule-based policies, the network learns from live traffic, interference, and mobility patterns to decide how much resource to allocate, where, and when. This application matters because 5G and emerging 6G networks are far more dense and complex than previous generations, with diverse services (eMBB, URLLC, mMTC) that have conflicting requirements. Manual engineering and static rules cannot keep up with the variability in demand and radio conditions, leading to over-provisioning, higher energy bills, and suboptimal user experience. By using learning-based control, operators can dynamically balance QoS, capacity, and energy efficiency, achieving greener networks and better utilization of expensive spectrum and infrastructure assets.
Customer Churn Prediction focuses on identifying which existing customers are likely to stop using a service or cancel a subscription in the near future. In telecom and subscription-like businesses (including digital services and e-commerce memberships), churn directly erodes recurring revenue and forces companies to spend more on acquiring new customers to replace those lost. Rather than relying on backward-looking reports or coarse segments, this application uses granular behavioral, transactional, and interaction data to estimate churn risk at the individual customer level and within short time windows. AI models learn patterns that precede churn—such as reduced usage, billing issues, service complaints, or changes in engagement—and score each customer’s likelihood to leave. These risk scores are then fed into marketing, customer success, and retention operations to trigger targeted interventions, like personalized offers, proactive outreach, or service improvements. Over time, organizations refine these models with feedback loops, improving accuracy and enabling more precise, cost-effective retention strategies that protect revenue and customer lifetime value.
Network Service Orchestration in telecom focuses on dynamically designing, provisioning, and managing network services—such as 5G slices, IoT connectivity, and edge computing resources—across multi-vendor, software-defined infrastructures. Instead of manually configuring rigid hardware networks, operators use centralized orchestration platforms to translate business intent (e.g., “deploy low-latency connectivity for a factory”) into coordinated actions across radio, core, transport, and cloud domains. AI is increasingly embedded in these orchestration layers to predict demand, optimize resource allocation, and automate complex workflows in real time. This enables faster rollout of new services, higher utilization of network assets, and more reliable performance guarantees for enterprise and consumer offerings. As a result, orchestration becomes the key control plane that turns programmable networks into a flexible platform for innovation and new revenue streams.
This application area focuses on using advanced analytics and automation to make 5G enterprise and telecom networks self-optimizing, highly reliable, and capable of supporting real-time, data-intensive services. It spans dynamic traffic management, resource allocation, quality-of-service assurance, and autonomous operations across core, RAN, and edge domains. By learning from live network data and application behavior, these systems continuously tune network parameters, detect and resolve issues, and prioritize critical workloads. It matters because traditional, manually managed networks cannot keep up with the scale, latency demands, and complexity of modern 5G deployments—especially for use cases like smart factories, predictive maintenance, autonomous vehicles, video analytics, and large-scale IoT. 5G Network Intelligence brings computation closer to the data source, orchestrates workloads at the edge, and ensures that latency-sensitive and mission-critical applications get the performance and reliability they need, while reducing operational burden and infrastructure costs.