This is like putting GPS trackers on all your marketing efforts so you can see exactly which ones helped close big B2B deals, instead of guessing from vanity metrics like clicks and impressions.
Enterprise B2B marketers struggle to prove which campaigns, channels, and touchpoints actually drive pipeline and revenue across long, complex sales cycles. This tool focuses on multi-touch attribution and impact measurement so CMOs can justify spend, reallocate budget to what works, and align marketing with revenue outcomes.
Tight integration into enterprise B2B marketing and sales stacks (CRM, marketing automation, web analytics) plus attribution models tuned for complex, multi-touch, account-based journeys can create workflow stickiness and differentiated first-party attribution data over time.
Classical-ML (Scikit/XGBoost)
Structured SQL
Medium (Integration logic)
Joining and processing high-volume, multi-source event and CRM data for large enterprises can strain storage and query performance, especially for real-time or near-real-time attribution calculations.
Early Majority
Positioned specifically around advanced, enterprise-grade B2B attribution and marketing impact proof—going beyond basic channel reporting to connect multi-touch journeys and revenue outcomes for complex account-based sales cycles.