Think of a future MBA program that behaves more like Netflix and Duolingo combined: it recommends the right courses, adapts in real time to each learner, uses AI tutors instead of TAs for basic questions, and plugs into real company data and tools instead of static textbooks.
Traditional business education is too slow, generic, and rigid for working professionals and fast-changing markets. AI-enabled online programs aim to personalize learning at scale, keep content current with industry practice, and reduce delivery costs while reaching global learners.
University brands and accreditation; proprietary curriculum and assessment data; deep partnerships with employers; sticky learning ecosystems that bundle content, credentials, and career services.
Hybrid
Vector Search
Medium (Integration logic)
Context window cost and latency for large cohorts; data privacy when mixing institutional data, student data, and external content in AI workflows.