Think of a 100‑year‑old consumer brand hiring a super‑smart digital assistant that sits inside Microsoft 365 and their business apps. This assistant reads documents, emails, and data, then suggests decisions, drafts content, and automates many routine tasks—without the company having to rebuild all its old systems from scratch.
Helps long‑established consumer brands modernize quickly by layering AI on top of legacy systems to increase employee productivity, speed up decision‑making, and unlock value from existing data without risky, slow, full‑stack IT overhauls.
Tight integration with Microsoft Cloud, Microsoft 365, and enterprise security/compliance stack; access to proprietary first‑party brand data combined with frontier foundation models; and high switching costs once workflows and data pipelines are built around Copilot and Azure services.
Frontier Wrapper (GPT-4)
Vector Search
Medium (Integration logic)
Context window cost and integration complexity with heterogeneous legacy systems.
Early Majority
Positioned specifically for large, multi‑decade consumer brands with significant legacy IT footprints, leveraging Microsoft’s enterprise cloud, identity, and compliance stack plus Copilot integrations rather than requiring a greenfield AI build.