This is like giving a top football league a smart digital brain that helps it understand fans better, personalize content, and run operations more efficiently across all its digital channels.
LALIGA needs to deepen global fan engagement, personalize digital experiences at scale, and run its sports operations and media products more efficiently as competition for viewer attention intensifies worldwide.
Combination of LALIGA’s proprietary fan, match, and media data with Globant’s implementation capabilities embedded into LALIGA’s digital ecosystem, making the resulting platforms and data products hard to replicate quickly.
Hybrid
Vector Search
Medium (Integration logic)
Context Window Cost and data engineering required to keep large volumes of match, fan, and media data up to date for real-time personalization.
Early Majority
This partnership focuses specifically on a major football league’s end-to-end digital and AI transformation, leveraging league-wide sports, fan, and media data rather than providing a generic AI platform; the depth of domain data and co-development with LALIGA differentiates it from off-the-shelf sports AI tools.