This is like a smart control tower for your marketing: it pulls in data from all your channels, figures out which activities really drive sales across the whole customer journey, and tells you where to move budget to grow faster.
Marketing leaders struggle to see which channels, campaigns, and touchpoints actually drive incremental revenue across the full funnel, especially with signal loss from cookies and privacy changes. Fospha’s platform unifies performance data and applies attribution and optimization models so spend can be reallocated to the highest-ROI activities.
Proprietary marketing performance and attribution datasets combined with embedded measurement/optimization workflows that can become deeply integrated into a customer’s media planning and reporting processes.
Classical-ML (Scikit/XGBoost)
Structured SQL
Medium (Integration logic)
Data ingestion and normalization across many fragmented ad and analytics platforms, plus maintaining accurate attribution under changing tracking and privacy rules.
Early Majority
Positions as a full-funnel, privacy-resilient performance measurement platform for growth marketers, going beyond last-click or platform-reported metrics to provide incremental, cross-channel view and budget recommendations rather than just raw attribution reports.