Natura is a Brazilian beauty and personal care company (Natura Cosméticos S.A.) that markets cosmetics, fragrances, and related products, including via a large direct-selling consultant network. Public case studies and partner announcements describe the company applying AI—particularly generative AI and analytics—to improve consultant productivity, customer experience, and operations.
Natura appears to be adopting generative AI and process analytics through major enterprise platforms to embed AI into high-frequency workflows (e.g., consultant enablement and business activity/process insights). Its strategy signals a focus on scaling adoption through existing enterprise ecosystems rather than building foundational AI models.
Referenced in an AWS case study focused on Natura and generative AI initiatives.
Businesswire announcement describes CIT and Natura leveraging AI to improve digital inclusivity and efficiency for up to 1.8 million consultants.
Siemens press release describes an Industry 4.0 project with Natura (Amazon-focused initiative).
Google Workspace customer story page for Natura.
LinkedIn post references Natura using SAP Business Activity (process intelligence/analytics) as part of innovation efforts.