Meltwater is a media intelligence and social listening company that helps organizations monitor news and social media, analyze brand and market trends, and manage PR and communications workflows. Its platform aggregates and analyzes large volumes of public content to support insights, reporting, and engagement for communications, marketing, and research teams.
Meltwater applies machine learning and natural language processing to ingest, classify, and analyze news and social content at scale, surfacing trends, sentiment, and insights for PR and marketing decision-making. The company continues to embed AI-driven analytics and automation across monitoring, reporting, and insights workflows.