CNH Industrial N.V. is a global capital goods company that designs, manufactures, and sells agricultural and construction equipment, commercial vehicles, and powertrain solutions under brands such as Case IH, New Holland, and IVECO (historically). The company operates worldwide with a strong presence in Europe and the Americas, serving farmers, construction firms, and industrial customers. It focuses on productivity, sustainability, and advanced technologies including automation and precision agriculture.
CNH Industrial primarily uses AI and advanced analytics to enhance its machinery and equipment, focusing on precision agriculture, automation, and connected fleet management. The company invests in autonomy, computer vision, and data platforms—often via partnerships and acquisitions—to improve yield, reduce input costs, and enable semi- and fully autonomous operations in farming and construction. Its AI strategy is integrative rather than platform-centric, embedding AI into equipment and digital services rather than offering standalone AI platforms.
Collaboration and minority investment to accelerate development and commercialization of electrified and autonomous tractor technologies for agriculture.
Partnership (and later acquisition) to integrate AI-driven, camera-based variable rate application technology into CNH Industrial’s precision agriculture offerings.
Collaboration to leverage Microsoft Azure and IoT/AI services for connected equipment, data platforms, and digital services in agriculture and construction.