Atlassian
Atlassian is a global software company that builds collaboration and productivity tools for software development, IT service management, and enterprise work management. Its flagship products include Jira, Confluence, and Jira Service Management, delivered primarily as cloud SaaS to help teams plan, track, and deliver work at scale.
AI Strategy
Atlassian is embedding generative AI across its cloud products to improve search, summarization, content creation, and service automation, while leveraging partner foundation models and its own product/knowledge graph context to deliver team-aware assistance. The strategy emphasizes responsible AI controls for enterprise customers and tight integration across the Atlassian cloud platform.
Key AI Products
Financials
Funding
Business Focus
Competitive Analysis
Strengths
- •Strong product suite spanning dev, ITSM, and work management with large installed base
- •Extensive marketplace ecosystem and integrations
- •Cloud-first roadmap with enterprise-grade admin/security features
- •High product stickiness due to workflow customization and cross-team adoption
Challenges
- •Intense competition from Microsoft and ServiceNow in enterprise accounts
- •Complexity and admin overhead for large Jira instances; performance/governance challenges
- •AI differentiation depends partly on third-party foundation models and data access/permissions
Strategic Partnerships
Uses OpenAI models to power parts of Atlassian Intelligence capabilities in Atlassian cloud products.
Uses Google Cloud infrastructure and/or models for certain AI capabilities; Atlassian has publicly referenced Google Cloud as an AI partner for Atlassian Intelligence.
Atlassian cloud runs on AWS and integrates with AWS services; Atlassian also partners with AWS for enterprise cloud adoption.
Deep integrations between Jira/Confluence and Slack for notifications, workflows, and collaboration.
Integrations with Microsoft Teams and Microsoft 365 for collaboration and content workflows.