AGCO Corporation is a global manufacturer and distributor of agricultural machinery and precision ag technology, best known for brands such as Fendt, Massey Ferguson, Valtra, and Challenger. The company provides tractors, combines, seeding and tillage equipment, grain storage and protein production systems, and related replacement parts. AGCO increasingly integrates digital and autonomous solutions to help farmers improve productivity, sustainability, and profitability.
AGCO positions itself as a technology‑driven agricultural equipment manufacturer that embeds AI, computer vision, and data analytics into machinery and precision farming platforms rather than selling standalone AI products. Its strategy focuses on connected machines, guidance and automation features, variable‑rate application, and data‑driven decision support to increase yields and reduce inputs. AGCO partners with specialized ag‑tech and software providers to accelerate autonomy, robotics, and digital farm management capabilities.
Strategic collaboration in precision agriculture and guidance technologies, integrating Trimble’s positioning and software capabilities into AGCO machinery and digital platforms.
Cooperation on precision planting and crop care technologies in certain markets, focusing on integrated solutions for arable farming.