This is like upgrading your website and support search bar into a smart assistant that understands full sentences, remembers context, and can guide customers through their shopping or support journey instead of just showing a list of links.
Traditional keyword search frustrates customers, increases abandonment, and pushes volume to expensive human channels. Generative AI search improves discovery, answers complex questions, and guides next steps across the journey, reducing support load and boosting conversion.
Deep integration of generative search into the end-to-end customer journey (web, app, support, knowledge base) plus proprietary logs of customer intents and resolutions that continuously improve the model and create switching costs.
Hybrid
Vector Search
Medium (Integration logic)
Context window cost and latency as query volumes grow and more journey history is injected into each response.
Early Majority
Positioned not as a generic chatbot or site search, but as a generative AI layer that reshapes product discovery and support flows across the entire customer journey (pre‑purchase research, purchase, and post‑purchase service).