Imagine a shopper can take a photo of a dress they see on the street, upload it to your online store, and instantly see similar dresses you sell—no need to guess keywords like “floral midi dress with puff sleeves.” That’s visual search for ecommerce.
Traditional search on online shops depends on customers typing the right words and on merchants tagging products perfectly. Visual search reduces friction by letting customers search with images, improving product discovery, conversion, and customer satisfaction, especially when users don’t know how to describe what they want.
Integration of visual search tightly into the shopping journey plus proprietary engagement and click-through data that continuously improves the relevance of visual matches and recommendations.
Hybrid
Vector Search
Medium (Integration logic)
Image embedding and similarity search latency under peak traffic, especially for large product catalogs and high-resolution images.
Early Majority
Positioned for online shops that want to capitalize on SEO and on-site search together—using visual search not just as a novelty, but as part of a broader traffic-to-conversion optimisation strategy focused on ecommerce UX and product discovery.