This appears to be an AI-related chapter or paper in an academic/industry book from IGI Global (irma-international.org), likely describing how AI is used in a consumer-facing context (e.g., shopping, digital assistants, or marketing to end consumers). However, the specific function—what the AI actually does—is not visible in the provided content.
Insufficient information in the excerpt to determine the exact consumer problem addressed (e.g., personalization, recommendations, customer support, or demand prediction).
Unknown
Unknown
Medium (Integration logic)
Unknown
Early Majority
Not enough detail available from the snippet; it is likely one of many academic or practitioner case studies on AI in consumer contexts rather than a distinct commercial product with a clear competitive positioning.