This is like a smart billboard system for the internet that figures out what kind of content a person is looking at and then shows ads that match that context and likely interests—without needing to track them personally across the web.
Brands struggle to reach the right audiences online as cookies disappear and privacy rules tighten. Contextual targeting lets advertisers place ads next to the most relevant content, improving performance while staying privacy-safe.
If Fyllo combines proprietary contextual taxonomies, unique behavioral/affinity data sources (e.g., niche segments) and strong publisher integrations, this mix of data assets plus embedded workflows with media buyers can be defensible.
Hybrid
Vector Search
Medium (Integration logic)
Real-time page/content analysis latency and cost at high QPS, plus maintaining accurate, up-to-date contextual taxonomies across languages and formats.
Early Majority
Positioned as a privacy-safe alternative to cookie-based targeting with more nuanced contextual and audience extension capabilities than legacy keyword-based systems.