Think of this as the car industry’s official playbook for how driving is becoming more automated and safer over time—from basic cruise control to cars that can help steer, brake, and avoid crashes on their own.
Provides a common regulatory and technical reference for how automated safety technologies should evolve and be adopted, helping automakers, suppliers, and regulators align on safety expectations, deployment sequencing, and consumer communication.
Regulatory alignment and domain expertise: the value comes from being tightly coupled to NHTSA’s safety framework and from deep knowledge of real-world automotive safety, crash data, and system behavior rather than from novel algorithms alone.
Hybrid
Unknown
High (Custom Models/Infra)
Data privacy and volume of high-quality driving/safety data needed to validate advanced automated safety features at scale.
Early Majority
Positions automated safety as an evolutionary roadmap closely aligned with U.S. federal safety perspectives, emphasizing progressive deployment and validation rather than fully autonomous ‘moonshots’ in one step.